
Full meal subscription and e‑commerce platform with weekly menus, nutritional tracking, flexible delivery/pickup, customer portal, and Stripe/Paystation payments — built for speed and scale.
Case study
Real Food Kitchen - Meal Subscription & E-commerce Platform
Real Food Kitchen is a comprehensive ASP.NET Core web application that delivers a complete meal subscription and e-commerce solution for healthy, prepared meals.
Project Overview
Type: B2C E-commerce & Subscription Platform
Industry: Food & Nutrition
Target Market: Health-conscious consumers seeking convenient, nutritious meal solutions
Key Features
Core Functionality
- Meal Subscription Service: Weekly recurring meal plans with customizable delivery schedules
- E-commerce Store: Individual meal purchases and add-on products
- Menu Management: Rotating weekly menus with seasonal offerings
- Nutritional Tracking: Detailed macronutrient information (calories, carbs, protein, fat) including low-carb variations
- Dietary Accommodations: Vegetarian, dairy-free, low-carb, and spicy options with customizable preferences
Customer Experience
- Multi-Channel Ordering: Both subscription-based and one-time purchase options
- Flexible Delivery: Home delivery and pickup location options with scheduling
- Account Management: Customer portal for subscription management, order history, and profile settings
- Loyalty Program: Points-based rewards system with referral bonuses
- Mobile Responsive: Cross-platform compatibility with dedicated mobile app (MAUI)
Business Management
- Admin Dashboard: Comprehensive backend for order management, menu planning, and customer service
- Inventory Management: Product catalog with size variations and pricing tiers
- Delivery Management: Route planning, label printing, and logistics coordination
- Financial Integration: Stripe and Paystation payment processing with automated billing
- Marketing Tools: Coupon system, promotional campaigns, and customer communication
Technical Architecture
Stack
- Framework: ASP.NET Core 8.0 (C#)
- Database: SQL Server with Entity Framework Core
- Frontend: Razor Pages/Views with Bootstrap CSS framework
- Caching: Redis for performance optimization
- Background Jobs: Hangfire for automated tasks
- Payment Processing: Stripe & Paystation integration
- Email Service: SendGrid for transactional emails
- Mobile: .NET MAUI cross-platform app
Key Integrations
- Google Maps API: Address validation and delivery route optimization
- Social Authentication: Facebook and Google OAuth
- Telerik UI Components: Advanced data grids and reporting
- Print Management: ZPL label printing for logistics
Business Impact
This platform enables food service businesses to:
- Scale Operations: Automated subscription management handles recurring revenue
- Improve Customer Retention: Flexible subscription options with easy customization
- Operational Efficiency: Integrated order management, delivery routing, and payment processing
- Data-Driven Decisions: Customer analytics, nutritional tracking, and business intelligence
- Multi-Channel Growth: Support for both B2C subscriptions and individual purchases
The application demonstrates expertise in building complex, multi-tenant e-commerce solutions with subscription billing, inventory management, and customer relationship management at scale.